Sponsor StackFollow
Reach engineers who already track the tools in their stack.
StackFollow is a role-based digest of notable tool updates - dated and sourced, no patch spam. Signed-in readers get it every Monday morning. Sponsorships are labeled. Editorial updates are never for sale.
What you get in front of
Engineers across DevOps, Platform, SRE, FinOps, Cloud, Data, AI/MLOps, and product engineering roles. They pick tools they use (or are evaluating), then come back for what actually changed.
- ~236 tools in the catalog
- 19 role views (Frontend to Embedded/IoT)
- Weekly Monday email for signed-in users
Current reach: Latest four-week metrics on request.
Inventory
1. Monday digest - Primary
Top of the weekly email. Logo, short copy, one link. Best when you point to docs, a changelog, or a concrete launch.
2. Site logo
The homepage (and optional role page) logo slot. Same audience, continuous presence that week or month.
3. Catalog feature
Labeled "Featured" on one role page. Useful if you want to sit next to the tools your buyers already compare. Still clearly sponsored - never mixed into organic update history.
4. Founding sponsor (3 months)
Category exclusivity, logo, four Primaries, and optional short write-up after the run. Limited seats.
Packages
| Package | Intro rate | Includes |
|---|---|---|
| Site logo (30 days) | $150-$400 / mo | Logo + link on site |
| Digest Primary (1 issue) | $200-$600 | Top email placement |
| Digest + Site (1 week) | $350-$900 | Primary + logo that week |
| Catalog feature (30 days) | $250-$500 / mo | Featured on one role page |
| Founding (3 months) | 15-25% off a la carte | Exclusivity + logo + 4 Primaries |
Rates are intro while the list is early. We price up when engagement is documented - not before.
Rules we will not bend
- Notable updates are not paid. Sponsors don't buy rows in tool history.
- Labeled always. Email and site placements say Sponsored / Partner.
- One Primary per category per issue when you buy exclusivity.
- Technical CTAs preferred. Docs and changelogs beat vague brand copy.
Who it's a fit for
DevTools and infra companies selling to people who already care about CI/CD, Kubernetes, cloud cost, observability, auth, data platforms, and AI tooling. Especially strong if you're adjacent to tools readers already track (competitors or complements in the catalog).
Not a fit if you need mass consumer reach or want to buy editorial coverage.
How booking works
- 1. Message Adam with dates, category, and package.
- 2. Send logo, copy (50-80 words for Primary), and UTM link.
- 3. Creative freeze: Thursday before the Monday send.
- 4. You get a short post-send report (delivered / opens / clicks).
Contact: LinkedIn - Adam Morad
FAQ
Do you sell "notable update" slots?
No. Updates stay editorial. Sponsorships are separate, labeled blocks.
Can two observability vendors run the same week?
Not if either bought category exclusivity. Otherwise ask - we keep the digest readable.
What creative works?
One specific claim and a link engineers can verify in a click.
We're early / tiny budget.
Start with Site logo or a single Digest Primary at the low end of the intro range. Founding packages exist for partners who want exclusivity while we grow.
Where do metrics come from?
Umami (cookieless site analytics) and our email sends. We'll share the latest four weeks when you book.
Can we get listed as a tool too?
Yes - product listing is separate from sponsorship. Say if you want both; listing still has to meet catalog fit.
We'll confirm exclusivity and send a one-pager.